Navona's Christmas Market
Rome, Italy. /// 2011
PUBLIC SPACE INTERVENTION
The Rome’s Historic Center Association of Residents commissioned us the layout design of the famous Christmas market, traditionally organized in Piazza Navona, one of the most important squares in the city center.
The proposed layout works as a matrix for the stands organization for the Christmas of 2011. The first part of the study analyzes pedestrian flows in the square, quantifies the necessary areas for the program activities and consequently creates different occupation scenarios. The final proposal is the result of one of these scenarios preserving 100% of the public surface use.
The distribution of different activities is solved using different levels, allowing market users and pedestrians circulate on the roof of the stands, enjoying a new view of this important heritage site. The project’s layout unifies all commercial services in a single block and creates three different environments in the square:
first Fontana dei Quattro Fiumi and Sant'Agnese in Agone, second the Pallazzo Pamphili and Fontana del Moro and third the area of Fontana Nettuno.
Camilo Sierra, Silvia Garrone.
Associazione di Abitanti del Centro Storico di Roma
PREVIOUS MARKET OCCUPATION
OPTIMIZATION OF COMMERCIAL ACTITIVTY
FONTANA DEL MORO'S VIEW
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